Adidas Originals and Italian fashion label, Fiorucci have joined forces through a new creative collaboration celebrating the authentic style, inclusivity and infectious optimism of both brands. Delivering a bold, playful and energetic collection for the female consumer, the collaboration brings together two brands that share a legacy of iconic design and immense cultural significance. With authenticity, joy, and playfulness firmly at the forefront, the lighthearted collection is designed with summer in mind. The inspiration behind the collection draws very naturally on the vibrant, exciting and ever changing Fiorucci visuals paired with classic feminine adidas silhouettes and materials. The goal was to create a fresh summer collection that reinterprets Adidas through an energetic and carefree female lens. A joyful coming together of two like-minded brands, the adidas Originals and Fiorucci collaborative collection seeks to redefine style for a new generation of empowered females

Adidas Originals and Fiorucci have teamed up once more to create a bigger, bolder collaboration harnessing the synergy between the two iconic brands to highlight their shared vision. The Fiorucci graphic archive remains one of the richest and most innovative, continually reinventing its vibrant language and always with a nod to the original visuals from the 80’s spread across t-shirts, magazines, posters and beyond. It felt like a very natural match between the two brands. This fresh, new collection is inspired by the ultimate summer holiday wardrobe for an island getaway. The collection celebrates both brands’ dedication to injecting vibrancy, comfort and attitude into women’s clothing. All the pieces are drenched in the fun-loving, endless summer aesthetic that Fiorucci champions, combined with the timeless designs of Adidas Originals.

Fiorucci Angels meet adidas Originals three stripes to create their largest collection yet, combining the energy between the two iconic brands to bring their shared vision to life.  This latest collection is fresh and unique, celebrating both brands’ dedication to injecting electricity, excitement and energy into women’s clothing. All the pieces embody the fun and optimistic spirit that Fiorucci champions, combined with the timeless designs of adidas Originals. The best of the past, remastered for the present.

The fourth Adidas x Fiorucci collection is inspired by Fiorucci’s unquestionably cool and iconic graphic archive and the genius of the adidas Originals shapes and styles. All the pieces embody the fun and positive spirit that Fiorucci champions, combined with the timeless designs of adidas Originals to bring a sexy and colourful optimism to 2020. The range features Fiorucci’s archival alien print at the forefront, other pop art graphics including Roy Lichtenstein-esque cartoons and graffiti-like illustrations.